Strategy: Created many different size designs for many platforms around CSU Chico. The campaign was for this fun disco event that was serving free pancakes and the design was incorporating what was in the event. The title was “Pancakes at the Disco” and I created the text “pancake” to look like a pancake and “Disco” looking like a disco. The purpose of illustrating the title was to grab the audience and intrigue them to look over the whole poster/project. This campaign was around the time of Halloween, meaning you could go in your costume if you wanted. On the poster there are a few items related to Halloween, including the disco globe in the center with the pumpkin face. I also created a reveal design using the disco ball saying “SHH..Something is coming” and this was used to entice the audience before the event.

Program: Adobe Illustrator